FACTORS INFLUENCING CONSUMER PURCHASE INTENTION WHILE BUYING ONLINE

Motivation/Background: Today, it is very imperative to study the factors that effect and predict purchase intention of consumer online shopping. E-tailers e-commerce expanding quickly, especially clothing fashion brands have shifted electronic channels reach out their clients. This one reasons apparel amongst most sold items online. The purpose this research identify influence choices which significant on while shopping apparel.
 Method: has adopted quantitative approach explanatory establish relationship between four independent variables: Convenience, Price, Information Security dependent variable (Consumer intention). Survey response from 300 consumers was collected through questionnaire distributed convenience sampling.
 Results: Data analyzed SPSS. For two hypotheses, correlation test one-sample t-test conducted. Further, hypothesis were by regression analysis. All hypotheses accepted. Results conclude there a its such as price, convenience, security information about product or service.
 Conclusions: many implications for small retailers focus can make easier selling measures protect user data are vital bring back e-tailing website webpage.